O bagThe brand was established in Italy in 2009 by a vibrant and experienced group of designers with a passion for creating colourful and quirky objects of desire. Our growing range of fashion accessories are designed and made in Italy. The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.
Through the bringing together of the founders’ diverse experience the O clock watch was born; the first in a series of products characterised by clean minimalist design in fun and playful colours. The perfect marriage of form and function typified by the O clock explains its cult following amongst those appreciative of products with a rare fusion of practical function and aesthetic value. The brilliance of the O clock watch is its concept – over 30 watch strap colours and over 120 watch dial designs – and all interchangeable, thus making over 6,500 different variations of the O clock watch.
Our second range was the O bag – soft, tactile, lightweight and waterproof. The O bag is a beautifully simple design, rich in practicality. There are various styles in numerous colours – the O bag classic, O bag mini, O chic. O pocket and O basket shoulder bags and O folder messenger bags. O bags have a wide choice of accessories – numerous interchangeable handles, inner bags and trims. You can create, customise and swap accessories around to produce a striking fashion statement, a unique look or just to match your outfit on the day. Our customers love to buy and collect a range of O bag shell colours, handles and accessories (some seasonal) and match them with our watches and bracelets.