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Motivi presents complete fashion collections and looks for young, fashion-minded entrepreneurs. The Italian clothing brand Motivi has a chain of over 400 clothing shops in 32 countries and was created in 1993 under the concept of fast fashion. Miroglio, the owner of Motivi, started in 1884 with a textile shop in the city of Alba in northern Italy, and at present, the company has grown to a network of 1,300 single shops throughout Europe, but also on other continents.