Zara works in harmony with its customers who help to shape its ideas, trends and tastes that are developing all over the world.
Offering attractive and responsible fashion, as well as the continuous improvement of the consumer experience, are the priorities of the ZARA brand. By caring about a close relationship with customers, ZARA designers instinctively adapt to their changing needs, responding to the latest trends. Specialised teams are constantly informed about customer choices in each shop. Thanks to this, new projects and ideas reach the target audience at the right time. As part of continuous improvement of customer service quality, ZARA has introduced to its shops an innovative RFID (Radio Frequency Identification Technology) system that allows continuous tracking of the location of all items in the assortment so that the most desirable products are always available to the customer.
The Join Life programme and the idea of eco-efficient shops are two examples of activities that emphasise the brand's implementation of sustainable development and improvement of customer experience. In addition, containers for collecting used clothing have been installed in the brand's shops.
ZARA is present on 88 markets, with a network of over 2,000 shops in exclusive locations, in the largest cities. This international reach shows that national borders are not an obstacle to sharing a common fashion culture. ZARA works in harmony with its customers who help shape its ideas, trends and tastes.
We invite you to visit the ZARA Man salon at VIVO! Lublin.