Cupio

The Cupio brand was founded in 2012, establishing itself as a fully Romanian company that emerged in a context where the professional cosmetics market was still in its early stages or dominated by international brands.

From the beginning, it was guided by a clear vision—to be at the forefront of the beauty revolution, where self-expression, confidence, and timeless beauty come together. In Cupio's vision, makeup and manicures are not just products but tools through which each person boldly defines their unique beauty and personal style.

Since its early days, Cupio has sold professional cosmetics aimed at both specialists in manicure, makeup, and personal care, as well as individuals who do not have a career in the field but are passionate and interested in the latest trends in the beauty industry.

The Romanian brand has always emphasized the continuous development of its product range and the improvement of the services offered. This dedication supports its ongoing mission to provide up-to-date professional cosmetic products, along with advanced techniques and education in the field, ensuring that Cupio becomes the preferred brand for beauty professionals.

Today, the Romanian brand prides itself on a portfolio of over 10,000 products, 24 physical stores, as well as its online presence through the store www.cupio.ro.

Cupio has strengthened its position in the professional cosmetics market not only in Romania but also abroad, selling its products through authorized distributors in Italy and Germany.