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In Poland, the Rossmann brand is synonymous with a drugstore. People don’t say they’re going to the drugstore—they simply say they’re “going to Rossmann.” The company’s mission is to “Inspire and support people in loving themselves every day.”
They encourage their customers to find a moment for themselves each day—a moment of mindfulness, self-focus, and building a good relationship with oneself. When we love ourselves, it becomes easier to form good relationships with others: to love, to befriend, and to surround ourselves with kind people.
Rossmann drugstores are close to people. The company’s ambition is for every Pole to have “their own” Rossmann—within walking, biking, or driving distance. You’ll find them in shopping malls, retail parks, and residential neighborhoods across Poland. You can also find one in VIVO! Krosno.