Our Story

Timeless Design, Made with Love for You

The ETIC story began with a simple philosophy: modern consumers shouldn’t have to choose between fashion and sustainability, as dictated by mass-market trends. Our goal was to create the perfect balance between aesthetics, comfort, and respect for nature, while keeping our prices affordable for every budget.

With this vision in mind, we launched ETIC in 2001, a 100% Romanian brand that brought a fresh perspective to the local fashion market through its approach and values. Today, we are proud to have nine stores, seven of which are located in Bucharest, with one each in Constanța and Craiova. Our long-term plans include opening a store in every city across Romania.

A Responsible Romanian Brand

Our vision of fashion goes beyond fleeting trends. Across all our collections – whether classic pieces, office wear, casual outfits, or party looks – we embrace a timeless style, perfectly complemented by high-quality materials and exceptional attention to every detail and stitch.

Our goal is to offer our customers clothing that stands the test of time, helping them feel and look like the best version of themselves, without compromising our commitment to the well-being of our planet.