BYTOM is a shop for elegant men.
A total harmony of authentic comfort and aesthetic design so that comfort is never a compromise.
The architecture of the building where the photos for the SUPREME COMFORT line were taken is modern, minimalist and monumental, and at the same time subtly elegant in its austerity. It is a sophisticated interpretation of brutalism, with exposed concrete and solids.
Full of inspiration, the industrial space, thanks to the appropriate arrangement, was the perfect background to show the latest line, which contains a dialogue between the history of the BYTOM brand and current urban trends.
The palette of colors, such as rooibos, beiges, cool blues and the richness of textures on the basis of which the line was designed, shapes the vision of a modern man.
The guiding idea that guided the designers when preparing the spring Supreme Comfort line was maximum comfort and utilitarianism.
The essence of the line is denim. Putting this fabric in line is a nod to the latest trends and timeless classics.
In addition to classic denim trousers and jackets, the designers also took care of an additional element, i.e. denim shirts, available in two shades: classic blue and delicate blue. Made with care, from extremely soft cotton.
The Supreme Comfort line also abounds in outerwear. Suede-like jackets, spring-weight jackets made of cotton-blend fabric and classic trench coats in two colors - black and rooibos.
Spring here is also a great time for knitwear. The line includes soft, structured jackets as well as flexible and perfectly fitting shirts that reflect the smart casual nature of this edition.