Rituals

Rituals Cosmetics is a luxury wellness brand dedicated to sustainability and well-being. By bringing together bath and body care, skincare, and home fragrance collections, Rituals encourages people to transform everyday routines into meaningful moments. Inspired by ancient traditions, every product is designed to help you find happiness in life’s smallest pleasures.

The Rituals collection includes natural body and skincare products, home fragrances, and loungewear, all created to enrich everyday life with moments of relaxation and self-care.

Founded in Amsterdam in 2000, Rituals has grown into a globally recognized expert in luxury beauty and well-being. Today, the brand is present in more than 36 countries, with over 1,000 standalone stores, 3,000 shop-in-shop locations, and five luxury spas in major cities such as London, Paris, Hong Kong, and New York.

Guided by its three core principles—Clean, Conscious, and Caring—Rituals is proudly B Corp™ certified, reflecting its commitment to high social and environmental standards. The brand continues to reduce its environmental footprint by using formulas made with 90% ingredients of natural origin, developing refillable and recyclable packaging, and increasing the use of recycled materials. Rituals also actively supports three charitable foundations as part of its ongoing commitment to creating a positive impact.

Rituals strives to lead the luxury beauty industry by proving that beauty, well-being, and sustainability can go hand in hand.

Grand Opening: September 9, 2026